Job from partnerJob Description
The team is looking for a talented and experienced individual to lead the marketing and commercial activities within our oncology portfolio. Through innovative tactics and a team-oriented approach, the Senior Brand Manager will play a pivotal role within the marketing team. This position is based in Montreal (Saint-Laurent) and reports to the Business Unit Head, Hematology.
Key Responsibilities:
- Lead and successfully implement the annual cross-functional Integrated Brand plan.
- Develop strategies to accelerate business performance based on market insights and identified challenges & opportunities.
- Develop, implement, and measure tactics aligned to strategies identified in the marketing plan.
- Managing and strategically spending the Advertising and Promotion (A&P) budget.
- Support in the monthly and annual financial processes.
- Communicating strategic goals, positioning, messaging and tactical plans to internal customers, field sales force and external agencies.
- Contribute to cross-functional brand team and working groups in order to optimize initiatives.
- Prepare and deliver presentations to the different stakeholders including Global/Area business reviews.
- Analyze market issues and opportunities and communicate findings to brand team and to senior management.
- Support the Brand Team in the planning and coordination of the national sales meeting and cycle meetings.
- Work collaboratively with external vendors.
