Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at https://www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok (https://www.tiktok.com/@abbvie) .
When choosing your career path, choose to be remarkable.
Job Description
The team is looking for a talented and experienced individual to lead the marketing and commercial activities within our oncology portfolio. Through innovative tactics and a team-oriented approach, the Senior Brand Manager will play a pivotal role within the marketing team. This position is based in Montreal (Saint-Laurent) and reports to the Business Unit Head, Hematology.
Key Responsibilities:
+ Lead and successfully implement the annual cross-functional Integrated Brand plan.
+ Develop strategies to accelerate business performance based on market insights and identified challenges & opportunities.
+ Develop, implement, and measure tactics aligned to strategies identified in the marketing plan.
+ Managing and strategically spending the Advertising and Promotion (A&P) budget.
+ Support in the monthly and annual financial processes.
+ Communicating strategic goals, positioning, messaging and tactical plans to internal customers, field sales force and external agencies.
+ Contribute to cross-functional brand team and working groups in order to optimize initiatives.
+ Prepare and deliver presentations to the different stakeholders including Global/Area business reviews.
+ Analyze market issues and opportunities and communicate findings to brand team and to senior management.
+ Support the Brand Team in the planning and coordination of the national sales meeting and cycle meetings.
+ Work collaboratively with external vendors.
Qualifications
+ Bachelor's degree or equivalent
+ Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
+ Ability to translate strategies into actionable and realistic marketing actions
+ Ability to lead, motivate and coordinate cross functional teams
+ Solid working knowledge of healthcare environment and evolving landscape
+ Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
+ Solid knowledge on finance principles and processes
+ English language proficiency verbally and in writing (for all non-English speaking countries)
+ Preferred: Marketing track record of success within FMCG, Media and/or Digital/IT industry
Sales track record of success within biotech/pharmaceutical or any other industry
Additional Information
Education/Experience required:
+ Bachelor's degree in Commerce, Science or related field is required.
+ Relevant marketing experience with a proven track record within the biotech/pharmaceutical industry:
+ Marketing experience within a relevant therapeutic area is a strength (minimum four years).
+ Hematology experience preferred.
+ Experience with digital/virtual programs deployment is an asset.
+ Ability to think and plan strategically (work plans, activities, timelines, targeting) and operating with execution excellence.
Essential skills and abilities:
+ Advanced oral and written communication skills.
+ Experience with Microsoft Office Suite (Outlook, PowerPoint, Excel, Word, etc.).
+ Must be at ease with technology (the use of various tools/systems to perform day-to-day tasks).
+ Travel required about 25% of the time.
+ Valid driver's license and passport.
Key leadership competencies:
+ Drive & communicate vision and strategy.
+ Excel in marketing by translating a very precise positioning into marketing tactics and sales force execution.
+ Contribute to the brand team as an effective and genuine team player.
+ Prioritize decisions and activities to ensure efficient use of resources and address critical issues impacting the brand.
+ Prepare and deliver presentations to the different stakeholders; adapt key messages to the audience.
+ Drive and Manage Projects.
+ Propose new and innovative marketing solutions.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.? Equal Opportunity Employer/Veterans/Disabled.
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